We’re Hiring: Social Media Manager & Digital Marketing Specialist
Location: Ruiru, Kenya
Company: Organic Farm
Industry: Sustainable Agriculture & Organic Farming
About Us
Organic Farm is a leading agribusiness in Kenya committed to promoting sustainable and organic farming practices that benefit people, communities, and the environment. We empower farmers across the country with high-quality fruit seedlings, expert agronomic support, soil testing services, greenhouse installations, and tailored farm planning solutions to boost productivity while maintaining ecological balance. Our mission is to revolutionize agriculture in Kenya by equipping farmers with the tools, knowledge, and resources to adopt organic methods that enhance soil fertility, increase yields, and support a healthier food system.
Role Overview: Social Media Manager & Marketer
We’re looking for a passionate and creative Social Media Manager & Marketer to build and grow Organic Farm’s online presence, amplify our impact, and connect with farmers, partners, and organic-food enthusiasts across Kenya and beyond.
As our Social Media Manager, you will be the voice of our brand online, responsible for crafting engaging content, fostering community interactions, driving traffic, and converting followers into engaged advocates for sustainable agriculture.
Key Responsibilities
Content Strategy & Creation
Develop a compelling social media content calendar aligned with Organic Farm’s mission, services, and seasonal agricultural themes.
Write and design platform-specific content for Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
Produce high-quality visuals, videos, reels, and stories that showcase Organic Farm’s work — from seedling distribution and soil testing to greenhouse installations and agronomy support.
Community Engagement
Build and nurture an active community of farmers, partners, and advocates.
Monitor and respond to comments, messages, and mentions with prompt, professional, and brand-aligned communication.
Marketing & Growth
Execute organic and paid social campaigns to increase brand visibility, online engagement, and customer acquisition.
Track, analyze, and report on social media performance using KPIs (reach, engagement, conversions), and optimize strategy over time.
Collaborate with the team on marketing campaigns, content partnerships, and influencer engagements.
Brand Advocacy
Share real-world success stories from farmers, agronomy experts, and clients.
Position Organic Farm as a thought leader in sustainable agriculture through educational content, trends, and farming insights.
Ideal Candidate Profile
🔹 Experience: 2+ years in social media management, digital marketing, or content creation (agriculture or sustainability experience is a plus).
🔹 Skills: Creative writing, social analytics, video/photo editing, strong storytelling ability.
🔹 Platforms: Deep experience with Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube.
🔹 Personal Traits: Passionate about sustainability and organic farming, self-starter, highly organized, strong communicator, and data-driven thinker.
🔹 Community Focused: Able to connect with farmer communities, agripreneurs, and eco-conscious audiences.
What We Offer
🌟 Opportunity to shape the digital identity of a growing agribusiness with meaningful impact.
🌟 Creative freedom to innovate content and campaigns.
🌟 A collaborative, mission-driven team.
🌟 Competitive compensation (based on experience).
How to Apply
Send your resume, portfolio of social media work, and a short cover letter outlining your vision for Organic Farm’s social presence to:
📧 oxfarmorganic@gmail.com
Subject: Social Media Manager & Marketer Application
